Hello world!
2 years ago
16.3.09
Mailer Update
Getting closer to what I'm going for. The images are the front and back of my poster/mailer, which would be folded into 4ths. The entire design is 24'' x 24'', so each square is 12'' x 12''. When folded down, the front would be the receiver address and the back would be the circle pattern. The top of the back contains a short biography of the musician represented graphically on the front. The top states, "Each month in 2009, Fantasyland Records celebrates the life of a rock legend by sending our valued customers a special edition poster containing a biography and visual depiction of the musician. We hope that you will enjoy this offering."
Not quite done with the Hendrix portrait and still not sure about leaving the circles all black or incorporating other colors from the logo into the portrait??
Front
Back
Not quite done with the Hendrix portrait and still not sure about leaving the circles all black or incorporating other colors from the logo into the portrait??
Front
Back
14.3.09
Playing with the tent
Took a few more photographs using my newly made light tent. The first two are a couple pieces I made this semester in ceramics. They are raku glazed.
Fantasyland Records. Creative Brief
Designer: Andrew Woods
Client: Fantasyland Records
Objective: Create a graphic identity in order to enhance company recognition and success
Fantasyland Records, located in the heart of Atlanta, has been the premiere source for high-quality vinyls since the early 1970’s. Despite the store’s impressive repertoire, Fantasyland does not currently have any sort of graphic identity. It is my goal to design and produce a complete brand identity for Fantasyland Records. This includes creating a logo and producing stationery, advertisements, brochures, postcards, specialty items and motion graphics.
Since Fantasyland’s main attraction is that of an enormous collection of records, I wanted the logo to graphically promote this facet of the business. In order to graphically portray this, I used circles of various scales and colors within the silhouette of a single record shape which ascends from the horizontal typography of the company name, much like an actual record being pulled from a sleeve. The record shape can immediately be recognized as the product the company sells, and the various circles within this main shape contain more than one purpose for the overall concept of the logo. Historically speaking, the circular patterns are characteristic of retrospective design and give nod to not only the store’s long-standing existence over several decades, but also the aged products the company sells. On a purely literal level, the various circles represent the variety and numerosity of records the store offers. On an abstract level, the circles seem to contain a cosmic quality, the bubbling of infinite possibilities or perhaps even the motion of sound. It is this abstract perception which relates directly to the ‘Fantasy’ aspect of the company’s name. The typeface I chose also contains circular characteristics, seen as a perfect circle in ‘A’, and has a hybrid modern-retro feel which serves to establish the company’s products and the logo itself as timeless. Circles are also attached to the descenders of three letter forms and may be portrayed as records descending from the image above, representing the records leaving the store, thus, going home with the consumer. More apparent here, though, is the reference to music notes, as I aligned the circle’s heights using a music staff so that each “note” lies within a space or directly even with a line on a staff. This could make for interesting application in advertisements or animations where I apply the logo elements to a musical staff or audible music notes in a motion graphic. The colors I chose were a few among many colors which I found while researching popular colors of the 1970’s, the era from which the business was born.
The purpose of the logo is to attract potential consumers to Fantasyland by establishing the company as a long-standing haven for unique, classic records. The logo should spark a nostalgic recognition with those of an older generation and a sense of wonder and discovery with those of a younger generation.
The target audience for this campaign is record collectors of all ages. While the older generations who grew up listening to records are the more likely target for advertising, it is important to also advertise to the younger generations as a resurgence of vinyl production for current bands has recently come about and the generations of the past have begun to pass down their old collection of vinyls to their youth.
The stationery I have created directly relates to the physicality and structure of actual record albums. The envelope mirrors the structure of a record sleeve, the letterhead, in conjunction with the envelope, represents a record label, and the business cards are cut directly from actual album covers of the past. Elements from the logo are carried throughout each piece of the stationery, such as the circular pattern on the back of the letterhead and the descending music ‘notes’ on the sticker which encloses the envelope.
Client: Fantasyland Records
Objective: Create a graphic identity in order to enhance company recognition and success
Fantasyland Records, located in the heart of Atlanta, has been the premiere source for high-quality vinyls since the early 1970’s. Despite the store’s impressive repertoire, Fantasyland does not currently have any sort of graphic identity. It is my goal to design and produce a complete brand identity for Fantasyland Records. This includes creating a logo and producing stationery, advertisements, brochures, postcards, specialty items and motion graphics.
Since Fantasyland’s main attraction is that of an enormous collection of records, I wanted the logo to graphically promote this facet of the business. In order to graphically portray this, I used circles of various scales and colors within the silhouette of a single record shape which ascends from the horizontal typography of the company name, much like an actual record being pulled from a sleeve. The record shape can immediately be recognized as the product the company sells, and the various circles within this main shape contain more than one purpose for the overall concept of the logo. Historically speaking, the circular patterns are characteristic of retrospective design and give nod to not only the store’s long-standing existence over several decades, but also the aged products the company sells. On a purely literal level, the various circles represent the variety and numerosity of records the store offers. On an abstract level, the circles seem to contain a cosmic quality, the bubbling of infinite possibilities or perhaps even the motion of sound. It is this abstract perception which relates directly to the ‘Fantasy’ aspect of the company’s name. The typeface I chose also contains circular characteristics, seen as a perfect circle in ‘A’, and has a hybrid modern-retro feel which serves to establish the company’s products and the logo itself as timeless. Circles are also attached to the descenders of three letter forms and may be portrayed as records descending from the image above, representing the records leaving the store, thus, going home with the consumer. More apparent here, though, is the reference to music notes, as I aligned the circle’s heights using a music staff so that each “note” lies within a space or directly even with a line on a staff. This could make for interesting application in advertisements or animations where I apply the logo elements to a musical staff or audible music notes in a motion graphic. The colors I chose were a few among many colors which I found while researching popular colors of the 1970’s, the era from which the business was born.
The purpose of the logo is to attract potential consumers to Fantasyland by establishing the company as a long-standing haven for unique, classic records. The logo should spark a nostalgic recognition with those of an older generation and a sense of wonder and discovery with those of a younger generation.
The target audience for this campaign is record collectors of all ages. While the older generations who grew up listening to records are the more likely target for advertising, it is important to also advertise to the younger generations as a resurgence of vinyl production for current bands has recently come about and the generations of the past have begun to pass down their old collection of vinyls to their youth.
The stationery I have created directly relates to the physicality and structure of actual record albums. The envelope mirrors the structure of a record sleeve, the letterhead, in conjunction with the envelope, represents a record label, and the business cards are cut directly from actual album covers of the past. Elements from the logo are carried throughout each piece of the stationery, such as the circular pattern on the back of the letterhead and the descending music ‘notes’ on the sticker which encloses the envelope.
13.3.09
Light Tent
So today I decided to make a light tent in order to photograph some things for portfolio submission. It was pretty unexpensive, and I wouldn't have spent very much if I hadn't bought several kinds of fabric to test out. I've been meaning to make one for some time now and today I just woke up and thought, 'Today is the day'...So it took awhile and I'm happy with the turnout so now I'm hanging it up for the day and going out. Yipee!
Here are some process photos, the light tent, and a couple shots I took of my Nike watch and my Wine re-design project. I'm going to have to mess around with the angle of the lighting and such.
Here are some process photos, the light tent, and a couple shots I took of my Nike watch and my Wine re-design project. I'm going to have to mess around with the angle of the lighting and such.
Sketch Update
I haven't spent a ton of time sketching the past few weeks. Although I have made significant progress in the digital realm, I'm going to try to get back in the habit of daily sketch routines...It's good for the soul :)
These are some sketches for Fantasyland specialty items and an older sketch from the stationery process...more to come.
These are some sketches for Fantasyland specialty items and an older sketch from the stationery process...more to come.
12.3.09
11.3.09
Mailer
Rough layout for Fantasyland Records mailer piece. The image shows front and back. The design will be 24'' x 24'' and will fold down into a 12'' x 12'' square. The receiver address will be printed on the back, and will show when folded down. I will probably enclose the poster with the same sticker I used for stationery.
The idea is to create a portrait using my circular patterns from the logo. The portrait I've started here is of Jimi Hendrix, although all that shows for now is his fro. The bottom of the front will contain some sort of slogan or text such as, "Celebrating the 35th anniversary of Jimi Hendrix's release of the album, "Band of Gypsys". My hope is that the receiver would wish to put the poster on their wall potentially for a long period of time, allowing for the company logo to gain exposure to many people throughout this time. The poster could also potentially get up on the wall of a bar like Smith's. Anyway, this is my rough draft layout.
The idea is to create a portrait using my circular patterns from the logo. The portrait I've started here is of Jimi Hendrix, although all that shows for now is his fro. The bottom of the front will contain some sort of slogan or text such as, "Celebrating the 35th anniversary of Jimi Hendrix's release of the album, "Band of Gypsys". My hope is that the receiver would wish to put the poster on their wall potentially for a long period of time, allowing for the company logo to gain exposure to many people throughout this time. The poster could also potentially get up on the wall of a bar like Smith's. Anyway, this is my rough draft layout.
8.3.09
Phish artwork. Hampton '09
Phish announced in 2004 that they would be packing it up for good, but rumors flew around for the following five years of a reunion. Phish returned to the stage for the first time in 5 years this weekend, playing the famous "Mothership" Hampton Coliseum (gathering its name from its structural resemblance to a space craft). Phish's tours have always been known to contain their own, unique identity in terms of design of event collateral. This time around was no different, and I really dig the direction the designer took in creating graphics for the website, tickets, tee shirts and other Phish products.
The official ticket/poster/website design
Jim Pollock, long known as Phish's 'official' artist, has always created block prints by hand since the earliest days of Phish. This is his print for the Hampton show and is probably already going for $1000 on e-bay. He only printed 750 this time around and each print is considered a Phish treasure and is highly sought after by fans.
Phish also has a great crew that sets up installation art and such for their festivals and big concerts such as the Hampton reunion show. Outside the coliseum, they set up this giant smiling robot and had people dressed up as the robot walking around, rowing boats in the outdoor fountains and other crazy antics.
Other artist's work for the event.
The official ticket/poster/website design
Jim Pollock, long known as Phish's 'official' artist, has always created block prints by hand since the earliest days of Phish. This is his print for the Hampton show and is probably already going for $1000 on e-bay. He only printed 750 this time around and each print is considered a Phish treasure and is highly sought after by fans.
Phish also has a great crew that sets up installation art and such for their festivals and big concerts such as the Hampton reunion show. Outside the coliseum, they set up this giant smiling robot and had people dressed up as the robot walking around, rowing boats in the outdoor fountains and other crazy antics.
Other artist's work for the event.
3.3.09
Logo + Stationery Layout...
...the logo layout is final. A few minor changes may take place with the stationery layout, but I'm satisfied for now. Time to move on...
Subscribe to:
Comments (Atom)
