Logo transformation layout
Ad sketches
Retro texture/Linocut
Hello world!
2 years ago
4.2.09
Stationery Print No. 1
Got a decent layout, so I'm printing this one so I can stand back and look at the design in print form. I'll prob take a picture of the print after I experiment with some different envelopes and papers. That post and more, coming soon to a blog near you...
Stationery Layout. Round No. 1
Going for Simplicity with this design. Threw the layout over some different color swatches to start building a repertoire of colors which work well with the colors from my designs thus far.
Just in case this is confusing in some possible way (can't imagine how, but you never know), the layout order of items from top to bottom is as follows:
1. Envelope (Front/Back)
2. Letterhead (Front/Back)
3. Business Card (Front/Back)
Just in case this is confusing in some possible way (can't imagine how, but you never know), the layout order of items from top to bottom is as follows:
1. Envelope (Front/Back)
2. Letterhead (Front/Back)
3. Business Card (Front/Back)
3.2.09
More Stationery
Since the last stationery post, I just moved some things around and added a stamp. I think I'll try some more experimental stuff tomorrow. However, I do want to nail a straight-forward, solid design so I'll have something to fall back on. Last time I took this class and got to the stationery for Ernest Gaspard, i kinda went a little too crazy with cutting a keyhole into the back of the envelope, sewing string with a key on the end that went through the hole, back out around a knob, and you had to unwind the string from the knob...anyway, it was overboard. So for this time around, I want to do something unexpected yet clean and simple.
Square-format Stationery
Playing with Square-format, using the typography from my logo on the envelope/saving graphic for letterhead & type layout for letterhead. I think it might be interesting to play with the idea of including "Greetings from... {Fantasyland Logo}" on either the letterhead or envelope, or both?
I think the logo is too big on the letterhead, and the record falling from the letter "N" should probabaly drop to the starting point of "Greetings Daryl"..I like the fact taht I can use the falling/hanging records for interesting alignment elements, so I think I'm come to the conclusion not to get rid of them in my logo. I don't think I'm quite 100% done with the texture/look of my logo, but after thinking about stationery and other things and the layout of the stationery, I'm pretty set on the design layout of my logo. For now, though, I'm moving on to try out the stationery and advertisements to see what interesting things come out of it. I think that by doing this, the logo/stationery/ads can feed off of one another synonymously.
More to come..
I think the logo is too big on the letterhead, and the record falling from the letter "N" should probabaly drop to the starting point of "Greetings Daryl"..I like the fact taht I can use the falling/hanging records for interesting alignment elements, so I think I'm come to the conclusion not to get rid of them in my logo. I don't think I'm quite 100% done with the texture/look of my logo, but after thinking about stationery and other things and the layout of the stationery, I'm pretty set on the design layout of my logo. For now, though, I'm moving on to try out the stationery and advertisements to see what interesting things come out of it. I think that by doing this, the logo/stationery/ads can feed off of one another synonymously.
More to come..
Stationery thoughts
Considering the colors of my logo and the retro feel I'm going after, I'm thinking of using an off-white/cream color for my stationery. I haven't really been so apt for searching out eco-friendly paper, but I think I need to start looking for better choices of environmentally friendly paper sources. I'm thinking that a square format might be interesting, as opposed to the typical 8.5x11 letterhead...this would reference album covers. The format would also mirror my specialty item, which I plan to be some sort of '45 in a record sleeve that's some sort of mailer/advertiser/music sampler. A square format for the letterhead would also be appropriate considering the store owner never has much to say at all...definitely wouldn't need all the space of an 8.5 x 11.
2.2.09
Stationery
Just getting an idea of how the stationery might look like so I can tweek my logo according to how I want it to work with the layout.
Feedback
I wanted to get feedback from my Uncle who is also very artistic and usually has a good eye for design and always provides me with constructive criticism. Here's what he had to say about my current logo drafts I've been working with....
I love it! It’s very retro. I love the “album” hangie-downs on the letters. The font’s perfect for the time, although a lot of stuff back then was somewhat “fatter”. But that might make this particular design style hard to read.
Just a recommendation from the time period, a lot of rock-and-roll “groovy” stuff was more orange and purple. Maybe if you made the different circles in the half-record at the top different colors? Some big colors of the time were Harvest Gold, Pumpkin Orange, Avocado Green, and Grape Purple.
Or leave all the circle motifs on the record itself Chocolate brown, and make the center record label orange?
As far as spacing, I think the third and forth look best. With the lettering just a touch wider than the album.
What do your parents think? This was most definitely “their era”.
Oh, ok, I should’ve pulled down further. Looks like you already tried the multi-color stuff. I thought the top one was final, until I checked the dates on all the posts were the same. Cool. You’re definitely on target for something perfect.
I love it! It’s very retro. I love the “album” hangie-downs on the letters. The font’s perfect for the time, although a lot of stuff back then was somewhat “fatter”. But that might make this particular design style hard to read.
Just a recommendation from the time period, a lot of rock-and-roll “groovy” stuff was more orange and purple. Maybe if you made the different circles in the half-record at the top different colors? Some big colors of the time were Harvest Gold, Pumpkin Orange, Avocado Green, and Grape Purple.
Or leave all the circle motifs on the record itself Chocolate brown, and make the center record label orange?
As far as spacing, I think the third and forth look best. With the lettering just a touch wider than the album.
What do your parents think? This was most definitely “their era”.
Oh, ok, I should’ve pulled down further. Looks like you already tried the multi-color stuff. I thought the top one was final, until I checked the dates on all the posts were the same. Cool. You’re definitely on target for something perfect.
30.1.09
Just messing
Getting burned out for today...so I decided to doodle for awhile. I might take tomorrow off and begin sunday with a fresh outlook. Feel like I've been staring at the logo too much lately.
Closer...
Still playing around with some new ideas/layouts. This set feels closer to the retro/vintage feel I want to achieve as far as color/texture/shapes. One of the problems I'm having with these is where to place the sub-type "Records". More to come...
The first design is obviously just for fun..wanted to see what it looked like layered over each other with depth.
The first design is obviously just for fun..wanted to see what it looked like layered over each other with depth.
Fantasyland in the Sky
Okay, so I lied in the previous post...here's one last wild idea I came up with tonight. Obviously I'd have to change the typeface a bit and take out all those white circular details that are in the records and replace them with curved lines or something of the sort. Who knows? I'm just trying to bust out as many ideas as my creativity will allow for so I'll know I've made the right decision in the end...
On a good note, if I did use this particular design and simplify it a bit, the shape of the records together could be applied in various ways when initiated in ads. They could make up clouds in the sky raining records, as exemplified here, or they could outline hills of a rollercoaster or ferriswheel in an ad where I create a themepark environment. Hmmm...I dunno...
As of now the whole logo seems very busy, but I'll change that later. Just laying it out there for now.
On a good note, if I did use this particular design and simplify it a bit, the shape of the records together could be applied in various ways when initiated in ads. They could make up clouds in the sky raining records, as exemplified here, or they could outline hills of a rollercoaster or ferriswheel in an ad where I create a themepark environment. Hmmm...I dunno...
As of now the whole logo seems very busy, but I'll change that later. Just laying it out there for now.
Logo Colors
So I'm sorta tired of coming up with logo ideas right now, so I'm Just playing around with some color schemes in between the time I'm working on my logo...Depending on a particular color I like, I may make a decision in regards to my logo design based off of this color choice...Note: The final logo will either be lino-cut or stamped, I want it to look vintage..no vectors allowed.
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